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For centuries innocent people have suffered over religious wars. This past Easter was no exception for Stuabs Seafood restaurant in Orange County, FL. Stuabs is a chain and they contract the same billboard all the time. A week before Easter an anonymous ad was placed on the EXACT billboard that Stuabs uses every other week of the year. Stuabs had NOTHING to do with the ad, but the reaction to the ad was amazing. Sales fell 2/3rds on Easter Sunday. Medianet, the company that holds the rights to the sign and claim that this was the work of vandals. The poor owners of Staubs got caught in the middle. How would you recover from this PR nightmare?
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