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It is fun to watch people who know what they are doing. Like when a band rocks a stage because they are so confident in their song, or a speaker delivers a talk with conviction because he knows that the hope he is sharing is real.

People are scared right now. They are on a DESPERATE search for something to believe in. People want to BELIEVE. I really think God is setting up His church to be a place where people come to be empowered, encouraged, and INSPIRED. Today I found this little site online that put some perspective around the year that is 2009. Check it out.



Where are you finding your inspiration? How are you framing life right now? Are you spreading hope? Inspiration breads production. Being reactive all the time breeds fear. We have the most powerful creative force in the universe on our side, we should not be reacting right now, but pioneering.

Today you will have a chance to love more

Today you will have a chance to show mercy

Today you will have a chance to extend grace

Today you will have a chance to be better

Today you will have a chance to be creative

Today you will have a chance to lead

Today you will have a chance to be christ like

Today you will have a chance to not be religious

Today you will have a chance to change a life

Today you will have a chance to reach out

Today you will have a chance to be selfless

Today you will have a chance to treat someone how you would want to be treated

Today you will have a chance to make it right

Today you will have a chance to move on

Today you will have a chance to dream

Today you will have a chance to revive a dream

Today you will have a chance to build someone up

Today you will have a chance to be selfless

Today you will have a chance to be humble

Today you will have a chance to stop believing the hype

Today you will have a chance to start a trend

Today you will have a chance to make a habit

Today you will have a chance to impact the world

Today is your day, what are you going to do with it…….

Im caught by inspiration right now. I have been praying to be inspired…and it is happening. Here is a list of things that currently inspire me:

  • Love
  • Hate
  • Failure
  • A great song
  • Spring Alabama air and a winding road
  • A story of hope
  • Justice
  • Needing MORE (not more things…more of the important thing)
  • A picture 
  • Someone who just can not mail it in on any day
  • Job
What is inspiring you?  

My friend Jay has a statement that he makes: “At the end of the day, it’s all about the songs.” Today, we had a product planning meeting for 09. It’s all about the songs. 

Think about the power of a song. If you are a pastor, it sets the atmosphere. If you are a worshipper it takes you someplace you can encounter God. If you are a music fan, it can transport you to a different place or time. We all have songs that are etched in our memory that makes us remember a time, person, place, thing, smell, experience. Songs are a few minutes of bliss or pain that become bookmarks for our history.

The reality is, everything we do in the music business is about the songs. All the gimmicks, marketing plans, strategies, tours, whatever…it comes down to songs. For worship leaders, do your songs lead people to the Lord? Are your songs connecting people to the father? If you are writing for congregational worship, are your songs singable? If you write prophetic worship, are you delivering a call to action or a word from heaven?If you write pop songs, do they have amazing hooks? It is so very important that the songs are there.

The other day we had a meeting about an artist. We had 7 songs and listened through them all. All good songs but there was not a KILLER song in the mix. A few day later one of our Artist Development guys came by with a new CD. We put it in and low and behold, the first song, from the same artist BAM! there IT WAS! THE song arrived. Radio said we have a single. Ideas started to flow. Plans could be made. People started to buzz, talk tours, managers, booking agents…We had the song that made the record.

A great example is Mat Kearney. Mat had a song. When Nothing Left To Lose hit radio and VH1 people stopped and took notice. Nothing Left To Lose was being put on movies, tv shows, was everywhere for a minute. An even bigger example is Rhianna’s Umbrella. Song of the year for sure (if not that Rehab, either one you can not miss).

What is the soundtrack for your life? Where can you use music to enhance what you do or make a bigger impact. The music “business” might be in trouble, but do not fret, music will never die. It is our job to find out how to distribute new memories in the form of songs to the masses.And it still will be all about the songs…

Today I had the great pleasure of talking with Ben Arment. Ben is a good friend and one of the bright minds in the church today. I really have enjoyed my relationship with Ben and I know God is positioning Ben for something really really great. 

Ben and I talked about church, music, strategy, conferences, marketing, and blogging. And this is how my conversation with Ben relates to you, the end user of this here little blog project. For over a year I have felt blogging was therapy for me, but that there had to be more that this blog could accomplish. Today Ben pointed out to me how this blog could be very unique. There are a ton of music and marketing blogs, but my blog could be more of a behind the record industry scenes type of blog. I dig the idea. At the same time, some of the revelation, inspiration, type thoughts I have are the items that have received the most comments. SO…without a relaunch, or a flashy marketing plan, or anything significant, lets watch the new direction take its course. Yes, some of you will now stop reading. It’s cool. Thanks for the few years we had together. Others will join, welcome, hope you enjoy it..

Look for new music, new ideas, new strategies, and behind the scenes looks at what it takes to make it in the music biz, with some additional inspiration and thoughts that I have to wrestle with from time to time

This should be fun. Focus is so important. I have been preaching it before I left Calvary and since I arrived at Integrity…now it is time to practice what I preach…enjoy


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May 2020