No one cares. That’s what we have to remember. No one cares about our thing as much as you do. Your service, your product, your brand, no one cares about itvthe way you do.

That’s how you know if you have the right team, the right focus, if they care the same way.

When others start becoming passionate you have won them over and they will start to evangelize for you.

How are you making it easy for people to start to care on an uncommon level?are you giving them the vision? Are they being equiped and empowered? Are you letting go enough for them to fly knowing at times they will crash?

Even though right now no one cares, there are passionate people out there waiting, wanting, and hoping to find something to care about. We care.