When was the last time you remember seeing an ad on TV for a dry cleaner? Do you think people in your community could recall when they last saw an ad for a church? What about banks, those spots could not possibly be more forgettable. Enter creativity. Do something in your spot that sets you apart. What is your unique thing. What is the one thing that makes your church, product, event, or thing different than everyone else? SHOWCASE WHAT MAKES YOU UNIQUE.