So the folks at Microsoft are doing any and everything in their power to stop the momentum of Apple. Pretty interesting. Round one of the ad campaign involved really odd commercials with Bill Gates and Jerry Seinfeld. The results came back SO poor, that the ads have been pulled. Now this: Instead of coming up with a new concept, take the MAC concept and twist it on them. 2 problems:

1. They used a MAC to make the ad. If you are going to make something that proves your product is superior to your opponent, DONT USE YOUR OPPONENTS PRODUCT TO DO SO, thus proving your product can not achieve the same goal!
2. It is not believable.

When you are doing something, anything, do it to the best of your ability. EVERYONE has a creative edge in them someplace. Some choose to embrace it, others choose to repress it…Millions of dollars for these ads, could they not do better? Thoughts?