There is nothing worse than being misunderstood. You have to have such clarity when it comes time to communicate. Greyhound bus lines are dealing with this exact problem. The clear idea in the latest Greyhound campaign was to articulate that you can travel easy, without the stress of commuting, with Greyhound. Great idea, right up until the point when a man beheaded another rider on Greyhound recently. GREAT. So Greyhound has pulled the campaign.

How clearly are you communicating? What are you doing to stay on task with your message? Are you articulating EXACTLY what you planned? nothing more nothing less? Zone in on who you are talking to, what they expect to hear, how you can deliver and still give them something they did not expect, and still stay true to your message. Be creative, laser focused, and clear that your message and your audience match. Ready…GO.

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