An airport in berlin had a job opening for air traffic controllers. Great job. One of the requirements, you have to have 20/20 vision. They also want you to know that the application for the job is available in braille. You can read the story here.

SO, somewhere along the line, the method of communicating, the history, how they have done it before, got in the way of the message and the job. Someone should have caught this, really.

You spend so much time developing your message. You know what you want to say, how you want to say it, what props and tools you will use to drive home your point. But what happens when you realize that your methods are outdated? What do you do when you figure out that the questions you are answering are not the questions people are asking? What on earth are you going to do when people cash in on the personality because they are not growing?

Ask the right questions to the right audience a the right time. As much time as you spend on crafting what you are saying, test it to make sure it passes through a filter of relevance to the lives of those who will digest the material.

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