We are working on marketing plans today. The music industry is in a weird place and we have to be so intentional in what we do…everyday.

Executing plans and achieving success does not happen by chance, it is not an accident. You must have a purpose. Laser Focus. You must be direct. Manage expectations, mange the components. There is no such thing as an overnight success. It takes years and years of small victories. One small step building on another creating momentum. I love to hear people talk about the overnight success stories. These are stories that take 10 years to create. You never hear about the false starts, the failures, the turmoil. 

Create a plan. Run it through the purpose filter of your organization. Make sure everyone understands the goal, purpose, and expectations. Move from there to action points and manage those levels. 

Success does not have to be difficult, but you do have to be intentional.