Interesting list of the top 10 car commercials as rated by one of my favorite magazines, Esquire. Basically this is a banner ad for VW and Wilco. It shows how important picking the right sound is to communicating a message to your audience. What does the sounds you are using say to the audience you are reaching? Are your sounds in line with your mission and your target demographic? Are you the new tastemaker or are you trying to revive a feeling from the past? As a communicator, don’t forget what people hear.