mrburns_small.jpg Last week I blogged about how 7-11 was converting some stores from traditional 7-11’s to kwik-e-marts in an effort to help promote the new simpsons movie. well, the corporate buy in’s to the new simpson film continue. C. Montgomery Burns, the boss of Homer Simpson, is currently guest blogging for Jet Blue. Of course this is just another way to try and break through the clutter to sell a film, but if you love marketing/brand management, you have to love how the team at 20th century fox has created so many strategic partnerships to help cut through the clutter in an attempt to sell this film. 

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