This is strong:

Jim Stengel, the Global Marketing Officer for Procter & Gamble, who controls the world’s largest ad budget ($2.9 billion) and is the new chairman of the Association of National Advertisers, described an industry approaching radical transformation at the annual conference of American Association of Advertising Agencies (AAAA) in February, 2004: “I believe today’s marketing model is broken. We’re applying antiquated thinking and work systems to a new world of possibilities… The traditional marketing model is obsolete.”

I believe this quote can really translate to any field, especially church.

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