So the folks at Microsoft are doing any and everything in their power to stop the momentum of Apple. Pretty interesting. Round one of the ad campaign involved really odd commercials with Bill Gates and Jerry Seinfeld. The results came back SO poor, that the ads have been pulled. Now this: Instead of coming up with a new concept, take the MAC concept and twist it on them. 2 problems:
1. They used a MAC to make the ad. If you are going to make something that proves your product is superior to your opponent, DONT USE YOUR OPPONENTS PRODUCT TO DO SO, thus proving your product can not achieve the same goal!
2. It is not believable.
When you are doing something, anything, do it to the best of your ability. EVERYONE has a creative edge in them someplace. Some choose to embrace it, others choose to repress it…Millions of dollars for these ads, could they not do better? Thoughts?
7 comments
Comments feed for this article
September 21, 2008 at 5:32 pm
murphy24p
Proof once again that it doesn’t matter how much you polish a turd… IT’S STILL A TURD.
September 21, 2008 at 10:37 pm
mmmarklee
Microsoft ads are getting old. They should truly stop while they’re ahead… oh wait, that’s right, they’re too far behind. Want to make yourself more appealing? Imitate Apple.
September 22, 2008 at 8:24 am
Brad
Maybe I’m the odd one but I like this run of new Microsoft ad’s…and I’m a staright Mac guy…have been for years…it is unfortunate that its advertising a PC but I like the concept, dialogue, and editing…though I don’t believe Pharrell uses a PC…
September 22, 2008 at 11:14 am
robgoetsch
yeah i saw the commercial on tv yesterday it was wack. i almost threw up. zero originality and further proves pc is struggling to adapt to what my generation is drawn to.
September 23, 2008 at 8:25 am
Ben Arment
I’m totally bi. My work life is Mac. My home life is PC. I kinda like the ad. =)
September 23, 2008 at 7:30 pm
Underwood
Um, besides being lame, there is NO WAY THAT PHARRELL USES A PC.
October 1, 2008 at 11:44 am
DaRonn
Speaking from an international market Mac’s are very hard to come by here in Bolivia. I am in the US frequently and always think of Mac as an option but if something goes wrong I am lost. No one can fix them.
So we are PC people until Mac is more international.